Tony Spring is creating a bold new chapter at Macy’s and he will inevitably face off with activist vultures. His strength as a strategic marketer should pave the way to a reimagined Macy’s.
Join Robin and Shelley as they dive into Spring’s strategic shift to close underperforming stores and open local, smaller format stores. They deconstruct how Macy’s will grow with a strategic emphasis on technology, data transparency, and AI-driven marketing to support a consumer-focused transformation.
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