Fashion ecomm has evolved from customers finding and visiting websites to seek out what they want, to search-enabled discovery, to today’s modern model of bringing fashion directly to you and replicating the excitement of impulse purchasing …online. The art and science of the shopping experience have also been perfected with the help of influencers who are real and authentic.
Join special guest Tarek Müller, star entrepreneurial founder of ABOUTYOU along with Robin and Shelley in a lively conversation about how to propel the online fashion experience into a business building success story.
They will discuss how ABOUT YOU reached €5 billion in GTV* through influencer marketing and international expansion – and how the technology and expertise developed along the way now powers over 140 shops with the SCAYLE Commerce Engine.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.