EP 264: Fast Tracking the Beauty Industry

Here’s a stark warning for beauty executives: Brands that cling to traditional manufacturing models are already obsolete—they just don't know it yet. The challenges facing beauty CMOs are hitting critical mass: It's not just driving growth, it’s how to get to market at the speed of culture shifts and keep up digitally and socially. Lauren Thermos is General Manager of Atelier, an Australian product innovation studio dedicated to bringing new products to market faster and better, and a self-described disrupter. Join Lauren and Shelley as they reveal the weak spots of a trendy business where many beauty brands are off trend out of the gate to meet the demands of savvy customers. They discuss the antiquated 18-to-36-month product development cycle, agentic AI (Chat GPT) marketing that shrinks the time between researching and making a decision to buy and will eliminate the need for traditional advertising; and the rise of TikTok as the marketing and product launch platform of choice for young consumers. They also pull back the curtain on why fast-tracked indie creators and celebrity-founded beauty brands are eclipsing many traditional beauty behemoths. Listen in on this provocative conversation about the next frontier of the beauty business.

Special Guest: Lauren Thermos, General Manager at Atelier

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